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bet are one of the biggest and best sportsbooks in the UK right now and places their players at the heart of everything they do. As such they offer one of the best betting sites out there for a number of reasons. First up is their phenomenal online interface, one that this expert is comfortable in saying is the best around.

Functionality is the name of the game, in its easy-to-read layout, well-defined tabs and menus, alongside that of all the most popular sporting events being a mere click away. This is then combined with fast-loading menus, offering a seamless betting experience to any and all players.

Their promotions are of serious importance, with these mainly being geared towards football betting, and their number and value surpassing virtually all other bookmakers out there.

Including an acca bonus, 2-up early payout, as well as two separate money-back offers pertaining to substitute and draws, all of which can come in incredibly handy. These two major factors combine into what become one of the best online betting sites around, and one that players would find well worth checking out.

There are a few core characteristics to look out for when evaluating a betting site, with all of the best online bookmakers out there proving to be strong in a number of these key areas.

During the evaluation process, we utilise our extensive experience with betting sites alongside many prominent industry tools, such as the UK Bookmakers Awards, to determine which betting sites perform the best for each select category. One of the most important factors we evaluate is the markets and odds that each bookmaker provides.

During this process, we assess how varied their sports betting options are, as well as how competitive the odds they offer are. The best betting sites provide players with a range of sports to bet on, with a generous selection of markets offered for each of these. We test these sites by keeping tabs on the markets for all sports, taking a particular interest in football, and seeing how wide the market selections are for each.

Sign up offers are another very important factor we assess when ranking and evaluating each betting site. Whether or not a bookmaker offers live streaming is another important factor we take into account when reviewing each betting site.

All of the top betting sites will allow you to tune into the live streams they offer by simply having a funded account, however, some will require you to have a bet on the game you want to watch.

Live streaming should be offered for a whole range of sports, focusing on the more popular sports such as football, horse racing and tennis. We test each site by assessing how many streams are offered for core sports such as football and horse racing, as well as the quality and speed of the stream and whether you need to have a bet placed in order to watch.

The top sites will provide help every hour of the day seven days a week, with you able to contact them via various methods such as email, live chat and phone. We test and record each different characteristic, with all of these then factoring into our evaluations of each bookmaker.

I have spent my time researching many different aspects of each bookmaker, keeping my eye out for key characteristics that make a bookmaker one of the best around. The UK Bookmaker Awards is an industry-focused event that take a data-driven and user-tested look at the major bookmakers in the UK and ranks them in a number of different categories.

This is an method by which we evaluate all of our bookmakers and provides crucial insight into whom the best are and why, all broken down into final rankings for use, and here is why:. Players are able to choose how to use their free bets however they want instead of being consigned to using their bonus amount in one or two bets.

Players are able to use their free bet stakes however they please, with bettors able to place £1, £5, £10 or £30 in free bets using their bet credits. SBK have made this list for the first time, thanks to their impressive sing up offer one that allows players to earn £30 in free bets from a £10 qualifying bet.

Coral are another bookmaker that provides a strong sign-up offer, giving players £20 in free bets from just a £5 qualifying bet. This is ideal for players that want to score a good amount of free bets without having to wager much. ZetBet are on of the newer betting sites in the UK and have made waves with their impressive range and breadth of markets.

This in turn ensure players can find anything and everything they may want to play on. All are easily accessible via their hand drop down menu located at the side of their betting page allowing for timely and quick access to these wide range of betting markets.

They offer markets for a massive range of leagues and tournaments from across the world, including all of Europe's major leagues and continental competitions. Their specific match selections are also impressive, with a wide range of player props and game props offered for a wide range of games.

Unibet is a bookmaker that excels in its market offerings, giving players a strong selection of different sports they can play on, with a plethora of markets offered for each of these. This includes a range of more niche options such as table tennis, skateboarding and more, alongside the major sports such as football, cricket, golf and horse racing.

Both LiveScore Bet and Virgin Bet are one of the best smaller bookmakers out there and has made this list due to their impressive range of football betting markets. This extends to a range of the popular player props, such as shots, shots on target, tackles and more, that many players like to utilise when placing their bet builders.

Betfred have earned their top spot in this category, as they provide one of the widest sets of offers, with these covering a great range of sports.

Coral have numerous offers that players can claim, with their horse racing offers proving to be especially strong. BetVictor provides a great range of existing customer promotions for players to claim, with this seeing them surpass most other bookmakers around in this regard.

In addition to these, their loyalty club rewards players that bet consistently with free bet stakes. Players can access a wealth of live streaming options with William Hill for all major sports, with their range of streams specialising in football, and broadcast games from many of Europe's top leagues and competitions.

Players also aren't require not have to place a qualifying bet to watch these streams, with you simply requiring a funded, active, account.

bet offers one of the most complete sets of live streams around, especially when it comes to football, with streams for Serie A, La Liga, FA Cup and much more all offered.

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The Independent guide to the best gambling sites for casino and sports players in the UK. Last Updated: 1st of March Michael Butlin ·. Best Slot Sites Best Roulette Sites Best Blackjack Sites Best Bingo Sites Best Sportsbook Sites Best Mobile Casinos.

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